Some of you may recall the blog we wrote a few months ago, where we described the brand research we undertook for the Province of Belluno in the Dolomites: l'esperienza di viaggio - 56 Degree Insight and The Italian Job!

It’s always gratifying when we see the fruits of our labour - and in this case, the marvellous destination branding that has been developed for the region by Tom Buncle of Yellow Railroad.

The research recommended that a linkage to Venice and the Dolomites was crucial if the potential of Bell;unese was to be developed - and the creation of ‘Dolomite Bellunesi: the Mountains of Venice’ delivers this just perfectly.

We think the video that the destination have created is magnificent and really sells the benefits of a visit to this most beautiful part of the eastern Dolomites - again, the key messaging suggested by the research has been incorporated - authenticity, stunning scenery and wonderful local food.

You can watch the video below - we want to go back!!