The recent consumer research undertaken by 56 Degree Insight for the Scottish Retail Food and Drink Awards has generated a huge amount of data on Scottish consumers’ food and drink consumption and purchasing habits. We have been able to identify what is important to consumers when deciding what to buy, and where - from channel choice to brand decisions around label information, to the bigger issues around provenance and sustainability - and where they fit in decision-making alongside price and quality.
Two key areas have come through in all of this consumer research - firstly, the importance of health decisions around dietary choice and choosing products that can deliver a healthier lifestyle. Secondly - the desirability to choose products which have been produce, reared or grown locally.
The good folks behind the main trade magazine for Scottish convenience stores, Scottish Local Retailer Magazine (SLR), have kindly provided us with space to write a column each month on some of these trends. You can access the digital version of this magazine here (well worth a read for everyone with an interest in the latest trends win local retail) but hopefully of interest to some of you, we have reproduced the two most recent articles below - The Local Factor and The Health Factor.
